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Aerie gives plus-size men the underwear campaign we’ve all been waiting for

Aerie has just launched #AerieMAN. The new campaign, which coincides with the upcoming release of a mens line, is helping to further swing the body positivity movement to include men in the conversation. While the women’s body positive movement continues to gain steam, the need for male body positivity is often overlooked.

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Update: Well, turns out this was too good to be true. Aerie’s #AerieMAN campaign was nothing more than April Fool’s joke. 

Naturally, many on Twitter are pissed:

One tweet pointed out how this would look quite different with the tables turned.

wtf.